Cases in Marketing Management - 1

Cases in Marketing Management SCDL Assignment

• This question is from the case study "Delana Hosiery Works" :The owner of the company believed in ________ human relations.
  Informal
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• This question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job?
  Frustration , Demoralisation
• 
  
• This question is from the case study "Shakti Fitness" :The profitability is highest for :-
  Jogging
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• This question is from the case study "Priya Automobiles" :Why did the company started loosing the market?
  New Fuel efficient bike introduced
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• This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.
  True
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• This question is from the case study "Roshni Lamp Makers Ltd." : What are the product benefits of electronic ballast?
  Reduces energy consumption , Increases efficiency , Increases tube life
• 
  
• This question is from the case study "Kamlesh & Laltu" : What is the current product constraint of kamlesh & Laltu?
  One Type & One size
• 
  
• This question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm was ________.
  Canal irrigation
• 
  
• This question is from the case study "U.P. Mini Computers" : Zenith suggested a research in India to decide on ________.
  Product Mix
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• This question is from the case study "Tasty Biscuits Pune" : The positive points of this company were :-
  Good Quality , Good Distribution , Good Promotion
• 
  
• This question is from the case study "Fluid Control Devices Ltd." : Fluid Control Devices has current image of a manufacturer of :-
  Petrol Pumps
• 
  
• This question is from the case study "The Cold Ice-Cream Company" : What is the promotional offer on the new product?
  Rs 6/- Off Coupon
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• This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem.
  Public Relations
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• This question is from the case study "Ray Ltd." : The marketing director wanted Ray Ltd. to diversify in Biscuits.
  False
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• This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.
  Distributors
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• This question is from the case study "Chocolates" :CDM tried to break ________ that chocolates are only for children.
  Consumer mindset
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• This question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world.
  True
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• This question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity to the citizens of maintaining good health through ________.
  Exercise
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• This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit currently present?
  Glucose , Salted
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• This question is from the case study "Priya Automobiles" : Supriya was generation bike & was comparable with competition.
  True
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• This question is from the case "General Motors Asia-Pacific" : With the global alliance The three car manufacturers in India can :-
  Share each other's products , Commonly buy components , Do cross branding
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• This question is from the case study "Second Generation System" : What are the product benefits of second generation computers?
  4 to 16 times more storage , Could be used as word processors , Could operate sophisticated programs
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• This question is from the case study "Samadhan Sakhali Udyog" : Samadhan Sakhali Udyog's Distribution channel contains :-
  Own Chain of Shops
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• This question is from the case study "Public Distribution" :What is PDS?
  Public Distribution System
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• This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.
  Distributors
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• This question is from the case study "Ashoka Sports Ltd." :What are the expectations of Ashoka from the retailers?
  Premium service , Quality display
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• This question is from the case study "Priya Automobiles" :What must have affected the performance of Mr. Jain?
  No incentives in cash
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• This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.
  True
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• This question is from the case study "Solar Energy" : What is the Product Benefit of a Solar operated Products?
  Saves electricity & Money
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• This question is from the case study "Marico Industry" :
  Marico Industry's marketing strategy - Acquire more FMCG brands
  Marico is big player in - Hair care market
  Marico took over - "Anti-Lice" Shampoo - Medikar
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• This question is from the case study "Lubri - Smooth Ltd." : As a promotional strategy the owner believes in :-
  Sampling
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• This question is from the case study "Fast Page Communication" : Pagers are facing stiff resistance from :-
  Family members
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• This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi had special concern for women & underprivileged.
  True
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• This question is from the case study "Fluid Control Devices Ltd.": The Market Share of Fluid Control Devices in Pumps in year 1968 was :-
  0.33
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• This question is from the case study "Huge Electronics" :Due to rapid ________ the company organisation chart was constantly changing.
  Growth
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• This question is from the case study "Health Club" : The membership of club is adversly affected because:-
  Death in swimming pool
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• This question is from the case study "The Cold Ice-Cream Company" : The marketing team felt that the use of coupon will result in greater ________.
  Brand Awareness
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• This question is from the case study "Mr Satish" :Satish's firm enjoys good reputation because of :-
  Quality
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• This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :-
  To see product Performance , Was done for 2 months
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• This question is from the case " The Real Thing " : The name Coca Cola was registered as ________.
  Trade mark
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• This question is from the case study "Konkan Trading Company" : What was the request of Trade Union of Konkan Trading Company?
  Promote the worker who is good in other sports
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• This question is from the case study "Lubri - Smooth Ltd." : At what stage of Product Life Cycle the product A-20 is?
  Maturity
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• This question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world.
  True
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• This question is from the case study "Wall Mart - Logistic Leader" : What was Wall Mart offering when it started?
  High Quality Products & Service , Low Prices
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• This question is from the case " The Real Thing " : Esteemed Brain Tonic & Intellectual Beverage was the ________ of the brand.
  Positioning
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• This question is from the case study "Mr. Ramrao Panase" :According to Mr. D'Costa, if the business is to be expanded it has to have a marketing team and a ________.
  Distribution Network
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• This question is from the case study "Saif Runs" :The market can expand if the price is ________.
  Competitive
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• This question is from the case study "Priya Automobiles" : The financial scheme was beneficial for ________ by employees in different organisations.
  Group booking
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• This question is from the case study "Hotel Black Pearl" : Current customer profile of Hotel Pearl is :-
  Middle & Upper Middle class
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• This question is from the case study "Watts & Volts Ltd." : Regional manager was responsible for developing new products.
  True
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• This question is from the case study "Moonlight Ltd." : What were the two types of distribution followed by the company?
  Direct sales to wholesalers , Redistribution to retailers
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• This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi worked in villages which are ________
  Economically vulnerable.
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• This question is from the case study " Air India " : The idea suggested by one employee of Air India was to :
  Provide telephone service on board
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• This question is from the case "Laxmi Mills " : The main product benefit offered by kardi Oil is :-
  Low cholesterol
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• This question is from the case study "Saloni - Chocolates" : Developing Contacts with the local schools was a :-
  PR Activty
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• This question is from the case study "Collaborative Product Development in E-Commerce" :What did collaborative development involve?
  Sharing product design , Sharing Engineering documents
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• This question is from the case study "ABC Company" : The Indian middle class is about 1/3rd of population.
  True
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• This question is from the case study "Bags & Baggage's Ltd." : Bags & Baggage Ltd. Always preferred to give discounts to ________.
  Consumer
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• This question is from the case study "Channels of Distribution" : What were the two product qualities of Joshi & Deshpande's product over competition?
  Superior quality , Lower price
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• Chap-Pals is a brand name in - Leather footware industry
  Marketing Orientation - Quality control technique-JIT manufacturing system
  Saloni - Chocolates - Distributor of special cadies
  Fit-Fit exerciser equipment - Sold in urban localities to higher middle class
  Currently Samadhan Sakhali Udyog is - Operating through 4800 own retail stores
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• This question is from the case " Seven Species" : WTO ruled that United States was wrong in prohibiting import from three countries.
  True
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• This question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus mail order can attain popularity.
  True
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• This question is from the case study "Indian Aluminium Company" : What was the target Audience for Super Wrap?
  Housewives
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• This question is from the case study "Elevator Grant" : ________ for elevators was considered as a prerequisite prior to entry.
  Market Research
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• This question is from the case study "Shree Ganesh Detergents" : What are the product benefits of the detergent of Shree Ganesh?
  better quality , cheaper price , Less harmful to arms
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• This question is from the case study "Pratima Ltd." : The product WPDC-3 with the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd.
  False
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• This question is from the case study "Innovation & Improvisation" : 3 M encouraged everyone to become product champions.
  True
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• Divya Bhaskar - The third Gujarati daily newspaper to be launched
  This question is from the case study "The Marketing of Divya Bhaskar" : Pre launch activites & Strategies - To create awareness for Divya Bhaskar & establish brand image
  Key fingings of survey - Their newspaper is average in all respects
  Post survey phase - Order bookings crossed a record mark of 2 lac.
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• This question is from the case study "Deepak Pharmaceuticals" : What was the effect of slashed advertising?
  Profits increased , Reserves increased
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• This question is from the case "The Real Thing" : Coke used think Global act Local policy by way of :-
  Locally manufacturing product , Creating country/ region specific advertising , Pricing the product differently in Different countries
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• This question is from the case study "Dream Launch of Ford Escort" : What was the percieved difference between petrol & diesel version of Escort?
  Petrol is underpowered than diesel
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• This question is from the case study "Paramount Fertilisers" : What facility was offered to Paramount as a special case?
  More credit
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• This question is from the case study "Bharat Research Development Corporation" : The major area of dissent in case of BRDC was lack of marketing data.
  True
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• This question is from the case study "Ray Ltd." : What were the product differences in Super & Crystal?
  Different Formulation , Different packaging
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• This question is from the case study "Thompson & Thompson" : The study showed that the market for prickly heat powder is declining.
  False
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• This question is from the case study " Raja Consultants Ltd." : What did Raja Consultants started with?
  Consultancy
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• This question is from the case study "Suc Seed Plantation" : M/S Suc Seed have always believed in Excellence Through ________.
  Innovation

Business Law 1

LIST OF ATTEMPTED QUESTIONS AND ANSWERS


Question : In the right of lien, the possession is retained by
Answer : Unpaid seller

Question : The very important stages in the connection of formation of a company are
Answer :Promotion , Registration , Floatation

Question : Even if all the members of a company are citizens of India, the company does not become a citizen of India.
Answer : True

Question : The confirmation of change of registered office of company within a state shall be communicated to the company within ________ from the date of receipt of such application.
Answer : Four weeks

Question : Goods means
Answer : growing crops , stocks & shares

Question : According to the Consumer Protection Act of 1986, goods means as defined under
Answer : Sale of Goods Act, 1930

Question : The registration fo partnership firm is ________.
Answer : not compulsory

Question : The unpaid seller has a
Answer : right against the goods

Question : Unenforceable agreements and illegal agreements mean one and the same thing.
Answer : False

Question : The relation between a doctor and his patient is not fiduciary in nature.
Answer : False


Question : A club or a society is an ________ of persons
Answer : association

Question : In a sale if the seller becomes insolvent after a contract of sale and the buyer has paid the price, the buyer can claim the goods from the
Answer : Official Assignee , Receiver

Question : A legal representative being holder of Negotiable Instrument can sue
Answer : after the death of the holder

Question : A sale can be in case of
Answer : specific goods , existing goods

Question : Goods includes
Answer : trade marks , good will

Question : Under section 144, mode of service of summons are
Answer : by speed post , by courier services , by concerned police station

Question : Goods means
Answer : birds , gas

Question : A company is a legal personality and as such it can
Answer : Own its property in its own name , Enjoy its property in its own name , Dispose of its property in its own name

Question : An agency is based upon consent and hence, it is a
Answer : consensual relations

Match The Following
-----------------------------------------------
Question | Answer
|
Minor's Agreement | Void ab initio
|
Threatning to commit | Coercion
|
Consideration | Past, Present and Future
|
Mistake | Fact and Law


Question : When an offer is made to world-at-large, the contract is
Answer : made with the person who signs or performs the terms and conditions of the offer

Question : When the notice of stoppage in transit is given by the seller to the ________in possession of goods, the latter must re-deliver the goods to the seller.
Answer : Carrier

Question : The acts or transactions made by the agent can be ratified if the acts or transaction are
Answer : illegal , criminal , void ab initio

Question : Conditions required to avoid a contract on the ground of supervening impossibilty of performance of the contract
Answer : the goods must have been perished before the risk is passed to the buyer , the loss is not caused by the wrongful act or default of either buyer or seller

Question : A ________ is an artificial person and has a legal entity.
Answer : Company

Question : In a sale if the seller becomes insolvent after a contract of sale and the buyer has paid the price, the buyer can claim the goods from the
Answer : Official Assignee , Receiver

Question : Negotiable instrument recognised by law are
Answer : Bill of exchange , Cheque , Promissory Note

Question : A company can become a partner or can enter into a partnership agreement.
Answer : False

Question : A Company, when registered with limited liability under the Companies Act 1956, shall be deemed to be a company
Answer : Limited by shares

Question : Liabilities of partners arises to third party
Answer : for wrongful acts of a partners , for misappropriation by its partners , for acts of the firm

Question : Following persons can not be called partners
Answer : minors , insolvents , co-owners without the agreement to carry on the business

Question : Consideration or object of an agreement is lawful unless it is
Answer : forbidden by law

Question : A company is registered as an artificial person. It has no
Answer : Body , Soul , Conscience

Question : Agents are ________ to act within the scope of the authority given.
Answer : authorised

Question : The essential point about an agent's position is his ________ of making his principal answerable to third parties.
Answer : authority

Question : Special agent and Particular agent mean one and the same thing.
Answer : True

Question : When the person to whom the proposal is made signifies his assent thereto, the proposal is said to be ________.
Answer : accepted

Question : An unregistered firm can bring an action in any court of Law against
Answer : a partner who steals the property of the partnership firm , a partner who purposely damages the property of the partnership firm

Question : In order to convert a proposal into a promise the acceptance must be
Answer : absolute and unqualified


Match The Following
----------------------
Question Correct Answer
Any person who for the consideration becomes the possessor of a promissory note Holder in due course

Negotiating Negotiable Instruments so as to bind all, except himself A minor

A partner accepting Negotiable Instrument Implied authority

A person who can't accept or indorse a bill An insolvent



Question : The provisions of sale of goods were previously included in the Indian Contract Act, 1872.
Answer : True


Question : The law relating to sale of immovable goods is contained in the Sale of Goods Act, 1930.
Answer : False


Question : A company is a legal personality and as such it can
Answer : Own its property in its own name , Enjoy its property in its own name , Dispose of its property in its own name


Question : Company based on ownership is
Answer : Public company


Question : The unpaid seller has a
Answer : right against the buyer


Question : The Central Government may, by license direct the association to be registered which is formed as a limited company for promoting commerce, art etc.
Answer : True



Question : The directors of a company have to file their consent with the ________ to act as director.
Answer : registrar

Management Accounting Exam Paper - 1

Question: Salary paid to employee amounted Rs. 10,000, transferred to Trading A/C is an example of_______
Correct Answer: Error of Commission

Question Sold Goods of Amitabh worth Rs. 15,000 against 15% Trade discount. The Goods worth appear on account ___________
Correct Answer 12750

Question This is not the non-monetary incentive.
Correct Answer Co-partnership

Question Omission of posting an amount in the ledger
Correct Answer Error of Omission

Question It is an appropriate basis of apportionment of depreciation expenditure
Correct Answer value of assets

Question If wages for the month of January, February and March are Rs.4,000, Rs.4,400 and Rs.4,600 respectively and if delay in payment of wages is ½ month , payment of wages for the month of February is
Correct Answer 4,200

Question: Labor cost indicates that labor cost which cannot be identified with the individual cost center and is incurred for those employees who are not engaged in the manufacturing process but only assist i
Correct Answer: Remuneration

Question For a unit, if opening stock of raw material is 10,000 units, closing stock of raw material is 5,000 units and consumption is 3,20,000 units, what will be the quantum of raw material to be purchased
Correct Answer 3,15,000

Question Important advantages of Uniform Costing can be said to be
Correct Answer It is a useful tool for management control, It avoids cut throat competition, Weaker units can take advantage of settled systems of better managed units

Question P/L A/C debit side includes
Correct Answer salary, discount allowed, postage & telegram

Question Actual costs may be affected due to inefficient functioning such as
Correct Answer Abnormal expenses, In efficient use of labor, In efficient use of material

Question Calculate Labor Efficiency Variance, If actual rate per hour is Rs.3.50/-, Standard rate is Rs.3/- per unit and standard hours are 15,000 and Actual hours are 13, 500.
Correct Answer Rs.4500/- (Favorable)

Question Sales quantity may be forecasted after taking into consideration various factors such as
Correct Answer Analysis of past trends, Market research, Reports by salesmen

True/False
Question: To take make or buy decision under the marginal costing, if purchase price of the product is less than its variable cost it is advisable to go for manufacturing proposition.
Correct Answer: False

Question Credit balances in all the Personal & Real accounts appear on asset side.
Correct Answer False

Question The process of accounting split into three steams i.e. financial, cost, management accounting.
Correct Answer True

Question Accounting is an art of recording, classifying & summarizing in a significant manner.
Correct Answer True

Question The variable costs are controllable at the lower level.
Correct Answer True

Question Balance sheet indicates the expenditure & income from the business.
Correct Answer False

Question For taking make or buy decision marginal costing technique provide useful assistance.
Correct Answer True

Question Profitability statement indicates the amount of assets & liabilities.
Correct Answer False

Question A business is an activity carried out with the intention of earning the profit.
Correct Answer True

Question Non-operating / financial expenses are added while calculating net profit.
Correct Answer False

Question Bin Card is having all the information of item received and issued.
Correct Answer False

Question Budget is prepared for a fixed period of time.
Correct Answer True

Question A very wide scope of Management Accounting is the limitation by itself.
Correct Answer True

Question Due to errors of principle the arithmetical accuracy of the trial balance does not get affected.
Correct Answer True

Question Balance sheet indicates the financial status of the business at given period.
Correct Answer True

Question Accounting refers to the process of analyzing & interpreting the information already recorded in the books of accounts.
Correct Answer True

Question: Income received in advance transfer to current liabilities
Correct Answer: True

Select The Blank
Question: Over absorption of overheads may take place due to the reasons like ________ overheads being less than the ________ overheads
Correct Answer: actual, estimated

Question: Bank reconciliation statement is the statement prepared to explain the ________ as to why the bank balance as per ________ and bank balance as per bank book does not match
Correct Answer reasons, pass book

Question Financial Accounting protects the interest of outsiders. it considers ________ transaction and it is a ________ requirement
Correct Answer historical, legal

Question Semi ________ overheads are neither ________ nor variable in nature.
Correct Answer fixed, variable

Question: Fixed cost is the cost that tend to remain ________ irrespective of ________
Correct Answer constant, level of activity

Question Management Accounting has a very ________ scope and it requires ________ organizational structure
Correct Answer wide, elaborate

Question A budget manual is a document setting out the ________ of the persons and ________ required for the budget control.
Correct Answer Responsibilities, Forms and procedures

Question Along with financial accounting, ________ and ________ are the other streams of accounting
Correct Answer Cost Accounting, Management Accounting

Question Budgetary Control is useful for ________-and ________-as a powerful tool in the hands of management
Correct Answer Cost control, Maximization of profits

Question Fixed overheads normally arise as a result of policy and are largely ________ in nature at the ________ level of the management
Correct Answer uncontrollable, lower

Match The Following
Question Correct Answer
Journal Book of original entry
Ledger Maintain all types of Accounts
Assets All the properties owned by the business
Liabilities All the amount owed by the business
Drawing Withdrawn for personal use

Multiple Choice Multiple Answer
Question A Budget Manual may contain the following particulars
Correct Answer Duties and responsibilities of various executives, Functions and duties of Budget Officer, Scope of the Budget and area to be covered

Question Direct Cost includes
Correct Answer Direct material, direct labor, direct expenses

Question The material Requisition note contains
Correct Answer Number and date, Department demanding the material, Signature of the authority approving the demand

Question Following error affect the trial balance
Correct Answer wrong totaling of subsidiary books, Posting on the wrong side of an account, Omission of posting an account in the ledger

Question P/L A/C debit side includes
Correct Answer salary, discount allowed, postage & telegram